TANA Cosmetics GmbH & Co. KG
Booth number: A5a
www.tana-cosmetics.de
About us
Tana Cosmetics GmbH, a family-owned company based in Bielefeld, Germany, has been a pioneer in the cosmetics industry since 1935. Renowned as the inventor of the iconic mineral powder Egypt Wonder, a bestseller since the 1980s, Tana continues to set standards in high-quality beauty products. The innovative powder and Make-ups adapts seamlessly to every skin tone, delivering a radiant, sun-kissed complexion without artificial additives.
A key strength of Tana Cosmetics lies in offering private label solutions for business customers. From product development to production, companies can benefit from Tana’s extensive expertise and "Made in Germany" quality to create customized beauty products tailored to market needs.
With a strong focus on sustainability, innovation, and top-tier craftsmanship, Tana Cosmetics provides a wide portfolio of solutions for both individual and business customers, cementing its reputation as a trusted partner in the beauty industry.
The company operates with two strong key brands:
Egypt Wonder: The flagship brand renowned for its iconic mineral powder, a bestseller since the 1980s. Loved for its unique ability to adapt seamlessly to any skin tone, Egypt Wonder provides a natural, sun-kissed complexion without artificial additives.
Tana: A historic brand specializing in premium eye care products and hair color solutions since 1935, blending tradition with modern innovation to meet evolving beauty demands.
Tana Cosmetics is actively seeking new export partners across Europe, the Middle East, Asia, and South America. The company aims to expand its global reach and collaborate with businesses that share its commitment to high-quality beauty products.
Address
Driburger Str. 16
33647 Bielefeld
Germany
E-mail: info@tana-cosmetics.de
Phone: +49 521 62156
Internet: www.tana-cosmetics.de
Contact person:
Anastazja Neumann
International Sales Manager
E-mail: a.neumann@tana-cosmetics.de
EGYPT-WONDER Make-Up Foundation 4in1
The EGYPT-WONDER Make Up Mousse Combines foundation, primer, powder, and concealer in one innovative texture. The airy mousse formula is easy to apply, blends into the skin, and provides an even, naturally matte finish – without a mask effect.
Thanks to mineral ingredients, the skin is visually refined and imperfections are reliably concealed. The makeup is suitable for all skin types and ideal for a long-lasting fresh look – whether for everyday use, at the office, or for special occasions.
4-in-1 foundation, primer, powder & concealer
4-in-1 Make Up: Foundation, Primer, Powder & Concealer in one product
Light mousse texture: spreads evenly and provides a natural finish
For every skin type: Adapts to the complexion and conceals imperfections
Mattifying effect: Gives the skin an even, fresh appearance
Practical & versatile: Perfect for on the go, at the office or for special occasions
EGYPT-WONDER Mineral Powder
EGYPT-WONDER Mineral Powder Line is a bestseller since 1980, from a pioneer product to established product for generations.
The EGYPT-WONDER Compact Pearl is a silky-fine mineral powder with a subtle pearl shimmer that gives the complexion a radiant finish. Thanks to its sheer coverage, the mineral powder adapts to your skin tone and ensures an even, well-groomed appearance. Whether used as a highlighter, to add accents, or as a setting powder over makeup – the Compact Pearl is versatile and ideal for a fresh, natural look.
Egypt-Wonder Mineral Powder bestseller since 1980, from pioneer to established product for generations.
Bronzer & Glow
Mineral powder with pearl effect: Provides a radiant, even finish.
Adaptable color tone: Adapts to the natural skin tone.
Versatile: Suitable as a highlighter, bronzer or setting powder.
Compact format: Practical for on the go and for freshening up your makeup.
The EGYPT-WONDER Mineral Powder Matt is a silky-fine compact powder with a mattifying effect that ensures an even complexion. With its sheer coverage, the mineral powder adapts to your natural skin tone, giving your complexion a well-groomed, harmonious appearance. It's ideal for reducing shine, setting makeup, or as a light powder for daily use.
Finish
Mattifying mineral powder: Provides an even skin tone with a natural finish.
Individually customizable: Adapts transparently to the natural skin tone.
Versatile: For mattifying, as a setting powder or alone as light make-up.
Practical compact format: Ideal for on the go and to refresh your look.
EGYPT-WONDER "The Original"
The EGYPT-WONDER clay pot The Original is a traditional mineral powder in a decorative clay pot – a classic in the field of natural makeup for decades. The silky-fine powder applies evenly and gives the complexion an even, well-groomed appearance. Thanks to its sheer coverage, it adapts to the individual skin tone and provides a natural finish – whether used as a light bronzer or to set makeup.
Loose bronzer in a clay pot
Traditional mineral powder in a clay pot: A classic for natural makeup for years.
Adaptable color tone: Adapts individually to the skin tone – for an even result.
Versatile: Suitable as a light bronzer or for setting foundation.
Easy to use: Apply to face and décolleté with a puff or brush.
EGYPT-WONDER Day+Night Lippsticks
The EGYPT-WONDER Day+Night Lipstick Line combines three timeless color classics
Mulberry (strong berry tone), Cherry (classic cherry red) and Champagne (subtle nude).
Each shade offers a creamy finish and is easy to apply thanks to its smooth texture. With nourishing ingredients such as Jojoba oil, carnauba and candelilla wax as well as Vitamin E The lipsticks leave the skin feeling soft and comfortable. A versatile trio for every occasion – from a natural everyday look to a glamorous appearance.
Lipstick line with 3 shades: Mulberry (berry), Cherry (red) and Champagne (nude).
Caring formulas: With jojoba oil, vegetable waxes and vitamin E.
Creamy textures: Easy to apply, comfortable to wear.
Versatile: For everyday use, business, special occasions or as a gift.
EGYPT-WONDER Concealer
The EGYPT-WONDER Liquid Cream Concealer (5 ml) is a liquid concealer designed tolighten dark circles and Cover impuritiesThanks to the precise applicator, it can be applied precisely, while the integrated sponge allows for effortless blending. The creamy texture melts into the skin, providing a natural, even finish – ideal for everyday use and suitable for all skin types.
✔ Vegan
✔ Without talc
✔ Without PEGs
✔ Without phenoxyethanol
✔ Without silicones
✔ Without microplastics
EGYPT-WONDER Mascara
The EGYPT-WONDER Mascara Provides expressive lashes with intense black and long-lasting volume. Its water-resistant formula stays put—even in humidity, tears, or rain—without smudging.
The smooth texture coats each individual lash, separating them neatly and creating a stunning look. Ideal for everyday wear, long days at the office, or special occasions where makeup must be perfect.
Water-resistant mascara: Holds reliably in moisture, rain or tears
Intense black: For full, defined and expressive eyelashes
Clean separation: Does not stick together and covers each eyelash evenly
Long-lasting effect: Perfect for long days and special occasions
For all eyelash types: Adds volume, length and definition
EGYPT-WONDER Kajal black & White
The EGYPT-WONDER Kajal line contains two classic must-haves for versatile eye makeup:
black eyeliner and white eyeliner
The black eyeliner creates intense, precise lines and is perfect for eyeliner or smoky eyes. The white eyeliner visually opens the eyes, adds freshness, and can be used in the waterline or in the corner of the eye as a highlighter. Both eyeliner pencils impress with their creamy texture, which glides smoothly over the skin and allows for comfortable application.
Creamy texture: Both pencils glide smoothly over the skin and are easy to blend.
Versatile application: For precise eyeliner, smokey eyes or optical enlargement of the eyes.
Makeup essentials: Ideal as a duo for everyday wear and special occasions.