Founded in 2005 in Berlin, Wax in the City is a leading European beauty brand specialized in professional waxing. The company operates a network of franchise studios and WaxInside partners – together more than 100 locations across Europe. With innovations like the Waxing Station and PURE Wax, Wax in the City has redefined professional hair removal in terms of hygiene, efficiency, and sustainability.

Through its WaxInside partnership concept, the brand empowers beauty professionals to grow their business with smart technology, premium products, and a strong international community.