Inspired by an unconditionally positive attitude to life, ESPRIT was founded by Susie and Doug Tompkins in California in 1968. Influenced by the revolutionary spirit of the 60s, the brand developed a clear philosophy: authenticity instead of unnatural perfectionism, solidarity instead of exclusion and colorful joie de vivre instead of the daily gray grind. ESPRIT's guiding principle became "We want to make you feel good to look good." ESPRIT – Feel good, look good. Every day.